The product line is heralded by a cartoon mascot named Cap'n Crunch. Quaker Oats had a marketing plan for Cap'n Crunch, before it had developed the cereal. Reinhart developed a technique in the manufacture of Cap'n Crunch, using oil in its recipe as a flavor delivery mechanism-which initially made the cereal difficult to bake properly. for his leadership in directing the development team of Cap'n Crunch.

Peters Award to Robert Rountree Reinhart, Sr.

In 1965, the Quaker Oats Company awarded the Fredus N. Little, Low had also worked on the flavors for Heath, Mounds and Almond Joy candy bars. After her death in 2007, The Boston Globe called Low 'the mother of Cap'n Crunch'. Low created the flavor coating for Cap'n Crunch, describing it as giving the cereal a quality she called 'want-more-ishness'. Little, developed the original Cap'n Crunch flavor in 1963-recalling a recipe of brown sugar and butter her grandmother Luella Low served over rice at her home in Derry, New Hampshire. They'd put it over the rice and eat it as a kind of a treat on Sundays. Grandma would like to make this concoction with rice and the sauce that she had it was a combination of brown sugar and butter.

Cereal whistle phone